Kitchen Refresh in Playa Vista

Written By Phil Pallen

This is a kitchen refresh project we recently completed in Playa Vista. The homeowners were content with the existing layout and enjoyed the easy flow and open floor plan. Keeping the layout and existing cabinetry, but adding some simple updates brought new life into this kitchen. By refinishing the existing cabinets with Blue Toille and Simply White paint from Benjamin Moore, installing new Viatera countertops, and adding Daltile's Revalia backsplash, we were able to bring a pop of color and new style to this kitchen tying in the beachy vibes of Playa Vista.

 
 

Custom Design & Construction, founded in 1986, is a design-build company that specializes in high-end whole house remodels, home additions, kitchen, and bath remodels. With our headquarters in El Segundo, CA, we serve homeowners all over the South Bay area. We are an award-winning member of the National Association of the Remodeling Industry and have a 96% approval rating with GuildQuality.

"A good design, well executed is a joy for a very, very long time and that's what I got with Custom Design & Construction"

Phil Pallen

I'm Phil Pallen, a brand and AI strategist who has spent 15 years helping small businesses figure out who they are, say it clearly, and show up consistently. About six years ago, I started creating content on the side as a way to teach strategy and tools to people who wanted to build their brands themselves. That side project now makes up 80% of what I do, and it has given me hands-on experience with hundreds of tools, partnerships with over 150 brands including Adobe, and a clear sense of what actually works for small businesses.

I have delivered keynote speeches on five continents, written AI for Small Business, and created Brandmasters, a private membership community for small business owners serious about their brand.

I am not just someone who talks about this stuff. I live it, test it, and teach it every day.


Find me at philpallen.co or @philpallen on social media.

https://www.philpallen.co
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